April 2024 - July 2026
Led product design and the AI vision for Meta's Small Business Advertising organization, defining end-to-end experiences across Meta's family of consumer apps for 10M active advertisers generating $8.5B in annualized revenue.
Defined Meta's multi-year generative AI product strategy for small business advertising, designing and shipping conversational AI, generative content creation, and automated campaign optimization (Advantage+) into everyday workflows, anchored in a three-year roadmap supporting 2× incremental revenue growth.
Simplified complex cross-product workflows spanning Facebook, Instagram, Messenger, WhatsApp, Meta Business Suite, and Ads Manager into lightweight, AI-assisted tools, delivering one cohesive journey across desktop and mobile.
Drove rapid AI prototyping and concept validation to pressure-test new experiences early, accelerating executive decision-making on product direction.
Managed and scaled a design organization, shaping team culture, operating model, and craft bar in partnership with Product, Engineering, Data Science, and Research leadership to elevate design quality and deliver measurable business outcomes.
Presented long-term product vision to senior Meta executive stakeholders and drove cross-organizational alignment on strategy, roadmap, and investment across the portfolio.
April 2020 - April 2024
Led product design for Meta Business Suite, defining the end-to-end experience for Meta's flagship business platform serving 41M active businesses and creators at a $2B annual revenue run rate.
Unified 6 previously independent Meta products into a single end-to-end platform, dramatically reducing workflow complexity while enabling consistent experiences across messaging, content creation, planning, advertising, lead management, promotional tools, and growth.
Established shared components, interaction patterns, and design system foundations that held quality and coherence consistent as the platform scaled across surfaces.
Partnered with Product, Engineering, Data Science, and Research leaders to ship cohesive end-to-end workflows across desktop and mobile, driving $330M in incremental web revenue (+30% YoY) and $270M in incremental mobile revenue.
Built and led a high-performing team of senior product designers, fostering design excellence, strong product thinking, and clear ownership while scaling Meta's fastest-growing business platform.
July 2016 - March 2020
Led product design teams across eBay Buyer Experiences and New Product Development, building shopping experiences that expanded eBay's global marketplace and brought new customers to the platform.
Led the design team that launched eBay's first fully localized, multi-platform shopping experience for China across web, iOS, and WeChat Mini Program, extending the marketplace globally and unlocking 500M previously unavailable global products and brands.
Defined end-to-end journeys across personalized discovery, image search, immersive item pages, checkout, shipping, payments, and loyalty, driving 600K new buyers and establishing new standards for global product localization.
Contributed as Lead Product Designer on emerging experiences including eBay ShopBot, a smart personal shopping assistant, early work on natural-language, assistant-driven commerce.
Built and managed a high-performing team of UX, Visual, and Motion Designers delivering buyer experiences across eBay's marketplace.
August 2014 - May 2016
Led design and strategy for foundational Apple Music experiences spanning onboarding, subscription, engagement, ecosystem integrations, and creator tools, helping define one of Apple's flagship consumer services during launch and early scale for a global audience.
Defined and shipped core growth and retention experiences, including onboarding, subscription, and engagement flows, for the 2015 launch and 2016 redesign of Apple Music.
Led ecosystem initiatives including Sonos integration and Apple Music for Artists, expanding the service across platforms and giving artists new tools to understand and engage their audiences.
Partnered cross-functionally with Product, Engineering, Marketing, and Content to deliver cohesive experiences across consumer and creator ecosystems under an uncompromising design quality bar.
Awarded patent for “Device, Method, and Graphical User Interface for Media Playback” (US20170357421A1).
July 2010 - March 2014
Led UX strategy, research, and concept development across Samsung's Galaxy ecosystem, shaping next-generation experiences across smartphones, tablets, cameras, Smart TVs, and wearables. Drove 8 major vision projects that influenced future product directions and interaction models across the hardware portfolio.
Led UX design for Samsung Gear Fit, the company's award-winning curved-screen wearable, pioneering glanceable interaction patterns recognized at Mobile World Congress.
Defined future-facing experiences including Samsung Reflection, LifeHub, and Global Accessibility initiatives, exploring personalized entertainment, contextual insights, and inclusive experiences across the device ecosystem.
Delivered design strategy and execution for flagship Galaxy products, contributing to 24 North American smartphone launches.
14 granted patents across camera, mobile, and wearable experiences.
September 2007 - May 2010
Led end-to-end design engagements spanning strategy, research, interaction design, prototyping, and visual communication for global brands including Samsung, The City of Chicago, Life Fitness, Teague, Swingline, and the Institute of Design.
June 2005 - June 2007
Led marketing initiatives across Structured and Public Finance, partnering closely with Global Market and Product Development teams to shape strategy and execution of integrated campaigns aligned with product offerings, market dynamics, and competitive positioning.
Drove efforts to increase visibility and adoption of S&P’s web and desktop-based analytical tools across key client segments.
Previously served in S&P’s Public Finance division in Chicago, where I supported credit ratings and analysis for state and local governments. Conducted in-depth financial and economic research, synthesized complex datasets, and delivered actionable credit insights to support rating decisions.
Recognized with S&P’s ACE Award for outstanding collaboration and teamwork.
IIT Institute of Design
IIT Stuart Graduate School of Business
Johns Hopkins University
Leadership & Strategy: Design Leadership, Organizational Leadership, Executive Influence, Product Vision & UX Strategy, Vision & Roadmapping, Scaling Design Organizations, Cross-Functional Leadership
AI & Emerging Technology: Generative AI Product Design, Conversational AI, AI-Assisted & Agentic Workflows, Human-AI Interaction Patterns, AI Prototyping (Claude, Manus, Figma Make), AI Product & Organizational Strategy
Design Craft: Systems Thinking, Interaction Design, Information Architecture, Design Systems, Rapid Prototyping, Concept Development, User Research, Usability Testing, Design Quality
Platforms: Desktop & Web, iOS, Android, Wearables, Connected Devices